beans
+ focus sticks

smart coffee

Our neuroscientists just revolutionized your daily brew. Start your monthly subscription for just $19.

Sugar is a neuroscientist’s nightmare, because it wreaks havoc on the brain. With that in mind, we wanted to find the smoothest, non-bitter roast, that anyone could enjoy without sugar and cream.

Our beans undergo a special cold marinade pre-roast process with trained plant stems, which removes all bitterness, leaving behind nothing but goodness.

Fresh is best. All our beans roasted within 48 hours of being shipped right to you door.

Formulated by our UCLA-trained neuroscience team, the focus sticks harness the altertness of caffeine with nutrients proven for improved steady focus and flow state. Made with a combination of two natural, yet powerful ingredients: L-Theanine and Alpha GPC. Together they tame the wild ride of coffee to create an elusive state of focus.

Theanine has been used for centuries in the beverage green tea. In the right ratios, the combination of L-Theanine and caffeine have been shown to improve cognitive performance and increase subjective alertness.

Alpha-GPC is a premium source of choline. Not only does it have cognitive-promoting properties, but it’s also ideal to pair with coffee because caffeine's stimulant effect quickly exhausts your brain’s natural supply. This raw fuel for the brain acts as a building block for the neurotransmitter acetylcholine, which is now thought to be responsible for focus and memory. Choline is found in spinach and other foods.

Coffee with clarity.

Our neuroscientists just revolutionized your daily brew.

Coffee with Clarity

What's in the stick?

We’re glad you asked. Formulated by our UCLA trained Neuroscience team, the focus stick is made with combination of two natural, yet powerful ingredients: L-Theanine and Alpha GPC. Together they tame the wild ride of coffee to create an illusive state of focus.

L-Theanine

200mg

Theanine has been used for centuries in the beverage green tea. In the right ratios, the combination of L-theanine and caffeine have been shown to improve cognitive performance and increase subjective alertness.

Alpha-GPC

200mg

Alpha GPC is a premium source of choline. Not only does it have cognitive-promoting properties, it’s ideal to pair with coffee because the stimulant effect of caffine quickly exhausts your brain’s natural supply. This raw fuel for the brain acts as a building block for the neurotransmitter acetylcholine, which is now thought to be responsible for focus and memory. Choline is found in spinach and other foods.